PROMO FINLAND

at several supermarkets in Finland.By these activities, was given the immediate possibility for consumers to familiarize themselves with the products of interest, while their implementation on an annual basis, with the same intensity would enhance image, awareness and acceptance. On the other hand, consumers would have the opportunity to contact directly with the products, form a personal opinion on their comparative advantages, to get to know their particular inherent characteristics (flavour, aroma, texture) to be informed regarding their high quality and nutritional value.